There is a widespread and persistent problem of computer illiteracy in the world of upper organizational management in the offices and boardrooms where decisions are made about the operations of the organizations that run our society. Even now, twenty years after the internet became a daily part of our lives, there are still thousands of organizations that are run by executives with very little computer literacy. Older executives tend to be suspicious of computer technology a

Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with social media. In the early days, many organizations dismissed Facebook and Twitter as trivial or passing trends, but today everyone from the corner bakery to the State Department maintains a social media presence. Every organization has different needs, and they all come to social media with different levels of understanding and different expect