Spencer SchluterFeb 11, 20185 minReplacing spin with storytellingEdward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work...
Spencer SchluterJan 26, 20184 minThe apple doesn't fall far from the treePractically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...