Edward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work of his uncle Sigmund Freud, invented the approach of using psychological principles through these mediums for the purposes of mass manipulation. The principles he laid down not only underpinned the techniques of advertisers, but were adopted by nation states for the purposes of creating effective propaganda. The most infamous admirer of Bern

There is a transformative process going on in the world of media today, and I feel like a lot of people are missing the point. The democratization of the production of media is being interpreted by many to mean that if you attempt to work as a writer, photographer, designer, or create media in any way that you are attempting to "become a celebrity" or "be a rockstar." Instead, we should be breaking down this system and creating a marketplace of ideas where the most compelling

Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with social media. In the early days, many organizations dismissed Facebook and Twitter as trivial or passing trends, but today everyone from the corner bakery to the State Department maintains a social media presence. Every organization has different needs, and they all come to social media with different levels of understanding and different expect

Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an experienced communications professional, I've found it is very difficult to convince anyone that my opinion on how social media should be managed is any more valid than theirs. The purpose of this blog is to contain my opinions about what should be done and why when it comes to marketing, communications, social media and related subjects. I'm