Spencer SchluterFeb 11, 20185 minReplacing spin with storytellingEdward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work...
Spencer SchluterJan 31, 20184 minThe democratization of media and the death of celebrity cultureThere is a transformative process going on in the world of media today, and I feel like a lot of people are missing the point. The...
Spencer SchluterJan 26, 20186 minWhy organizations fail when using social mediaWhether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with...
Spencer SchluterJan 26, 20184 minThe apple doesn't fall far from the treePractically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...