Replacing spin with storytelling
Edward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work of his uncle Sigmund Freud, invented the approach of using psychological principles through these mediums for the purposes of mass manipulation. The principles he laid down not only underpinned the techniques of advertisers, but were adopted by nation states for the purposes of creating effective propaganda. The most infamous admirer of Bern