Jungle warfare and gorilla marketing
The word "jungle" means many things to me but the most relevant to this blog is that I see it as an open-source crowd-based exercise in brand development and marketing. As such a sprawling concept, it has a lot of layers. Like any good brand it has a well constructed narrative. From a young age the word "jungle" itself was profoundly significant. I grew up on a diet of Rudyard Kipling's Jungle Book and Just So Stories with their pantheon of anthropomorphized jungle animals fr