The word "jungle" means many things to me but the most relevant to this blog is that I see it as an open-source crowd-based exercise in brand development and marketing. As such a sprawling concept, it has a lot of layers. Like any good brand it has a well constructed narrative. From a young age the word "jungle" itself was profoundly significant. I grew up on a diet of Rudyard Kipling's Jungle Book and Just So Stories with their pantheon of anthropomorphized jungle animals fr

There is a widespread and persistent problem of computer illiteracy in the world of upper organizational management in the offices and boardrooms where decisions are made about the operations of the organizations that run our society. Even now, twenty years after the internet became a daily part of our lives, there are still thousands of organizations that are run by executives with very little computer literacy. Older executives tend to be suspicious of computer technology a

Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with social media. In the early days, many organizations dismissed Facebook and Twitter as trivial or passing trends, but today everyone from the corner bakery to the State Department maintains a social media presence. Every organization has different needs, and they all come to social media with different levels of understanding and different expect

Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an experienced communications professional, I've found it is very difficult to convince anyone that my opinion on how social media should be managed is any more valid than theirs. The purpose of this blog is to contain my opinions about what should be done and why when it comes to marketing, communications, social media and related subjects. I'm