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©2019 Ygg Studios

June 13, 2018

It doesn't take much digging through current media to find case after case, article after article claiming that Millennials are "killing" industry after industry. They have become zombies by technology, and they do not know how to relate to one another and when it come...

March 6, 2018

The word "jungle" means many things to me but the most relevant to this blog is that I see it as an open-source crowd-based exercise in brand development and marketing. As such a sprawling concept, it has a lot of layers. Like any good brand it has a well constructed n...

February 25, 2018

Since the dawn of the Age of Reason and the modern era of science people have been trying to use the scientific method to make leadership decisions. This has created great successes, like our modern levels of agricultural production ... and atrocities like the Holocaus...

February 24, 2018

Millennials are officially not children anymore, but they're often still infantilized by Baby Boomers. Millennials are the generation born between 1980 and 2000, and to the Baby Boomers born between 1946 and 1964. That makes Millennials between the ages of 18 and 38, a...

February 11, 2018

Edward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work of his uncle Sigmund Freud, invented the approach of using psychological principles through these mediums for the purposes of mass m...

January 31, 2018

There is a transformative process going on in the world of media today, and I feel like a lot of people are missing the point. The democratization of the production of media is being interpreted by many to mean that if you attempt to work as a writer, photographer, des...

January 28, 2018

Every brand needs a logo. Branding has become such an essential part of communications that the meaning of the word brand has been extended to include more than just businesses. Non-profits, government agencies, even informal groups like book clubs and softball teams a...

January 27, 2018

There is a widespread and persistent problem of computer illiteracy in the world of upper organizational management in the offices and boardrooms where decisions are made about the operations of the organizations that run our society. Even now, twenty years after the i...

January 26, 2018

Every organization has different needs, and they all come to social media with different levels of understanding and different expectations for what it's supposed to do.

January 26, 2018

Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an experienced communications professional, I've found it is very difficult to convince anyone that my opinion on how social media shoul...

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